Communications and Web Coordinator

UBC Department of Psychology | Sep 2019 – Present

• Administer and manage websites belonging to UBC Psychology using UBC’s Content Management Systems (CMS): https://psych.ubc.ca/ (external) and https://psyc.air.arts.ubc.ca (internal)
• Write and produce relevant web and digital content that incorporates best practices in web writing, search optimization and digital asset integration
• Plan messaging and coordinate social media posts for the department’s social media channels
• Evaluate strategy and content by generating and analyzing data related to search optimization, social media, click-through rates, and web analytics

Projects:

• Pets of UBC Psych
• Class of 2020 Graduation Week
• Faculty of Arts Instagram Takeover

Examples:

• Web copywriting
• Social Media copywriting
• Newsletters (internal and external)