TwitteR:
Used to display new research, recruit participants, promote events, recognize students and faculty, and other fun posts.
- New research alert (received 14,802 impressions and a 3.9% engagement rate)
- Meet new faculty post (received 2,108 impressions and a 11.8% engagement rate)
- Fun statistics post (received 1,303 impressions and a 2.% engagement rate)
Instagram:
Used for participant recruitment, announcements and student engagement.
- Faculty featured in Netflix Documentary (1,325 impressions with 108 likes, 5 comments, 22 sends, 13 saves, 15 profiles views and 2 follows)
- Pets of UBC Psych feature (1,097 impressions with 74 likes, 3 comments, 10 sends, 2 saves, 16 profile visits and 1 website click)
Facebook/Linkedin:
Used for faculty features in the news, award announcements and more.
Created for:
UBC Department of Psychology | Communications and Web Coordinator